Managed service providers used traditional methods of selling for a long time. Cold calls, door to door outreach, and creating sales teams from scratch are only a few examples. Today, in the age of the internet this method is now beginning to fall apart. Costs, long periods of ramp-up and shorter sales reps’ tenures make this approach not just outdated but risky. MSPs continue to invest large amounts of money on outbound strategies with minimal return, while other B2B sectors place more emphasis on marketing than sales.
It’s like placing the cart in front of the horse to rely solely on sales. Without a constant flow of prospects who are interested even the most skilled salespeople have a hard time. MSPs who want to be ahead of the pack are turning to pay-per click advertising as a way to generate leads from those already interested in the services they can offer.
What is it that makes PPC so efficient for MSPs?
PPC for MSPs gives an immediate connection to customers looking for services such as managed IT cybersecurity, or helpdesk outsourcing. In contrast to cold outreach, which can interrupt people who might not be ready, PPC captures demand as it’s happening.
MSPs that have the right campaign can be seen at the top websites, on targeted LinkedIn feeds, or even on YouTube videos that are watched by medium and small-sized companies. This type of advertisement not only increases visibility but also attracts in-market leads who are much more likely convert.
Return on investment can be measured far more efficiently than traditional sales methods. Instead of guessing which calls might lead somewhere, you can determine exactly what ads are performing in the right direction, which keywords are doing well and what the actual cost per lead is.
What causes campaigns to fail if they don’t have having the correct knowledge
A successful PPC campaign involves more than simply increasing your Facebook status or selecting a handful of Google Keywords. MSPs target a certain group of people. To reach the audience efficiently, you need to have industry-specific knowledge. That’s where a specialized MSP PPC agency makes all the difference.
A qualified MSP advertising agency knows how to:
Talk directly to the business’s pain points like downtime security risks, downtime, and unreliable support.
Make ad campaigns that align with MSP packages and other services.
Create landing pages that convert interest into inquiries.
PPC campaigns that do not have this level of detail could quickly turn into expensive experimentations. With the right guidance they can be effective engine of growth.
The Smart Growth Path The Smart Growth Path: Marketing First, Sales Second
Traditional thinking about investing in marketing before hiring a team of salespeople is shifting. MSPs increasingly recognize that demand generation is the most important thing. If marketing is successful the sales team is able to focus less on hunting and more time on closing.
That’s the reason PPC plays such an important role. It is able to fill the top of the funnel with leads that are warm, which allows the team and founders to concentrate on delivering value, not seeking out cold leads. Once there’s consistent inbound activity it’s the perfect time to expand the sales aspect, but not before.
MSPs are able to scale their operations more effectively and cut down on time through this model. The most appealing aspect is that it connects with the customers where they are online.
Final Thoughts
If your MSP has been relying on old-fashioned sales-oriented methods, it’s time to take a step back and evaluate. There’s a better, more sustainable way forward and it begins with reaching those that are already looking for the solutions you offer.
Pay-per Click advertising isn’t just about just getting clicks, it’s also about getting clients. With the help of a reputable MSP PPC agency or MSP advertising company, you will be able to create an unreliable flow of top-quality leads, and finally free yourself from the uncertainty that comes with cold outreach. Marketing isn’t a luxury anymore. It’s fundamental.